Idle typing game Bitcoin miners was created in the wake of the 2017 bull market as a colorful and fun take on the wild world of cryptocurrencies. And to hear Paul West, co-founder of Fumb Games, say it now, almost no one cared when the game first came out on iOS and Android.
“Nothing happened. “Literally nothing happened at all,” West said Decipheris GG. West said they didn't promote the game because of hurdles Bitcoin Branding and that even getting the game live on the App Store and Play Store was a challenge. And then… it just didn't go anywhere.
“We basically sat in stores for three years and in that time I estimate we probably did less than 500 installs – which, as you know, is unheard of on mobile,” he added.
Bitcoin miner was dead in the water. But after a chance meeting with ZBDthe Bitcoin startup that integrates Lightning Network In order to make payments in games and entertainment apps, Fumb decided to give it a try. They updated Bitcoin Miner for the larger 2022 devices, added Bitcoin withdrawals via ZBD, and pushed the update to the mobile storefronts.
“It was like a game-changer overnight,” West remembers. Bitcoin Miner saw around 65,000 downloads in the first weekend after BTC payments were enabled, with over 70% retention on the first day – by far the best performance the game had ever seen.
It's a logical addition that adds the ability to “mine” real Bitcoin earnings through a fake Bitcoin mining game, and it's an addition that has elevated the mobile game. Bitcoin Miner has racked up more than two million total downloads to date and is celebrating two years since integrating ZBD technology — and the game just had its biggest weekend ever, West said.
How many other mobile games While players pay Bitcoin rewards, both from ZBD and through other Bitcoin payout implementations, earnings at Bitcoin Miner are very modest – around a few cents worth of Bitcoin per hour of play and rarely much more. You each earn one satoshi, or 1/100,000,000 of a full Bitcoin.
West said Bitcoin Miner does not make exaggerated promises about payouts. Because of the speculative advantage of cryptocurrencies in general, they do not rely on Bitcoin. They use the Lightning Network because it is the only viable way to process micropayments at scale.
Image: ZBD
“It has been said in the past that blockchain solves a problem that doesn’t exist. You know, I’ve heard that before – but it literally solves our problem completely,” he said. “We couldn’t pay out with PayPal; the fees are too high. The Bitcoin Lightning Network literally makes the entire economy work for our game.”
Typically these are tiny payments, but West and ZBD chief strategy officer Ben Cousens said so DecipherGG believes that the data they have seen on these types of games suggests that the amount is not that important. players earn something instead of nothing, which is usually the case, and that reward seems to trigger something — and create a connection, they said.
“I think it’s a big psychological barrier,” West said. “It's like, 'Oh, actually this game gives me something.' It's like a relationship now. We have invested in the player and they are more likely to invest in us and their time, which is of course very valuable for us as we make money from both advertising and in-app purchases.”
Cousens said recent survey data suggests that while 90% of players of ZBD-infused games had heard of Bitcoin, about 70% of them had never been exposed to it before playing the game. Bitcoin miners and other games of this type may only pay out a modest handful of satoshis, but for many players it is a first (and free) step into a new world.
Bitcoin Miner may be an ideal and frankly obvious example of how real BTC earnings can increase a game's appeal, but Fumb Games recognized the alternative in its first three years of existence – and still does in certain markets where They cannot enable crypto rewards due to local regulations. They said the addition of real Bitcoin payouts was a game changer.
“They went from playing with literally no interest to playing with them [day-180] Bonding,” Cousens said of Bitcoin Miner’s long-term impact on players. “This is just crazy for an idle game. I don’t think there are any idle games with this profile.”
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