Azarus is partnering with Animoca Brands to attract more fans to its blockchain rewards

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Azarus created an overlay for streamers to create live trivia games for their audience, and now the company is partnering with Animoca Brands to bring its rewards program to many more people.

The San Francisco-based company plays live streams of games like League of Legends and allows an influencer to use the overlay to engage with fans. You can play a trivia game with fans during a live stream of League of Legends gameplay – or whatever the game might be. It offers rewards in the form of blockchain-based tokens.

Azarus has already given away $2 million in rewards to fans of streamers. And now Animoca Brands will help Azarus list its tokens on Uniswap to add millions more users.

To that end, today (December 13) at 11:00 p.m. Pacific Time, Azarus will host a listing stream in partnership with Animoca Brands to announce the listing of AzaCoin, an ERC-20 token, on the Ethereum mainnet.

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Azarus is used in Ubisoft’s Brawlhalla game.

“Azarus has been built on blockchain since its inception with a vision to realize the true nature of streams as a distributed digital stadium,” founder Alex Cassassovici said in a statement. “Today’s listing of the AzaCoin brings us one step closer to that vision by aligning the incentives of all stakeholders and giving fans true ownership of the rewards they collect while playing on stream.”

Founded in 2018, Azarus proved that “streams aren’t TV,” meaning they’re interactive. It does this by engaging gamers with its overlay games, which offer streamers the ability to overlay ads and games into their streams. With over four million hours watched, Azarus has awarded $2 million in prizes through its existing rewards system.

Azarus is moving into a crypto-native rewards program that will expose millions of users to cryptocurrency use cases beyond pure speculation and yield farming. Azarus is upgrading its platform to a crypto-native token system via AzaCoin, which will serve as a utility and governance token with the following ecosystem benefits.

For streamers, this means they get instant access to their earnings with AzaCoins. They can host game sessions using their channel’s community wallet. and they can engage the community through voting.

And for streaming communities, this means players get full ownership of their rewards, as AzaCoin is distributed directly to a winner’s crypto wallet, providing full control over redeeming prizes, bidding, and buying instantly on streams. Or they can buy digital assets on the Azarus Marketplace.

For brands promoting through Azarus, this means they can power and sponsor games for streamers that use Azarus as part of their programs. Azarus views the streamers, communities and brands as part of a single ecosystem that amplifies the value of its token.

“We are confident that Azarus Web3 will bring millions of new users to the web,” said Yat Siu, founder of Animoca Brands, in a statement. “Already transforming the streaming medium, they’ve proven themselves with $2 million in rewards and millions of users. We’re very excited for what’s next and proud to be a partner and early investor.”

AzaCoin holders have the option to stake their token (which means they don’t sell it for that period) for three months after getting it back for a percentage return. As a governance token, AzaCoin allows viewers to vote on the use of AzaCoins in the community wallet to affect the lifecycle of Azarus games on their favorite stream.

Viewers can watch Azarus-enabled streams to start playing Azarus games with their favorite creators and other viewers. If they answer trivia questions correctly, they earn AzaCoins.

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