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Celebrities are embracing NFTs in a big way By Cointelegraph

the non-fungible token (NFT) market is growing. According to a new report from the analysis platform DappRadar, the NFT trading volume is soared over $ 10 billion in the third quarter of 2021, a seven-fold increase from the previous quarter. Although a significant portion of this action comes from runaway hits like NBA Top Shot, CryptoPunks, and the gaming platform, NFT use cases are rapidly increasing as developers realize their potential.

In the not-too-distant past, celebrities looking to capitalize on the burgeoning crypto scene had few options. Most of the time, they limited themselves to investing an Initial Coin Offering (ICO) in schillings or investing their own money in a startup that they thought was promising. Thanks to NFTs, however, they can now leverage their star appeal by releasing coveted digital collectibles that represent pretty much anything: artwork, albums, trading cards, or merchandise. These tokenized collectibles can then in turn be traded on the open market among fans and investors.

Mitch Liu is Co-Founder and CEO of Theta Labs. In 2010, Liu co-founded Gameview Studios, one of the first free-to-play mobile game studios best known for its Tap Fish game franchise with nearly 100 million downloads. The company was acquired six months after its launch by DeNA, a leading Japanese mobile gaming company. Previously, in 2007 he co-founded Tapjoy, a pioneer in mobile video advertising, and grew the company’s revenue to $ 100 million. He holds a BS in Computer Science and Engineering from MIT and an MBA from Stanford Graduate School of Business.

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