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TAG Heuer is launching three watches to celebrate the 2023 Monaco Grand Prix

TAG Heuer Monaco Original Blue.

Day, this year

Sport and glamor will once again meet this year at the Monaco Formula 1 Grand Prix from May 26th to 28th. The event has been organized by the Automobile Club de Monaco since 1929 and is one of the most prestigious in the world, forming the triple crown of motorsport with the Indianapolis 500 and the 24 Hours of Le Mans.

Prestigious Swiss watch brand TAG Heuer is once again playing the role it plays so well, introducing new watches – three new Monaco chronographs – each with a skeleton dial. Not entirely coincidentally, the brand is using a skeleton dial for the first time in its Monaco collection.

A brief introduction

The TAG Heuer Monaco was introduced in 1969 and soon gained a reputation for its innovative square case and sophisticated chronograph function. The avant-garde timepiece was popular with watch lovers and racing enthusiasts alike, and was most notably seen on the wrists of icons such as Joe Siffert, Jochen Rindt and Steve McQueen, who wore a Monaco in the 1971 film “Le Mans”.

The Monaco collection has featured a variety of models over the years and was relaunched in 1998 as part of TAG Heuer’s Vintage series. In 2003, it was updated again and fitted with Caliber 360, which could measure time to within a hundredth of a second.

what’s new

The new model with a skeletonized dial is available in three color variants: “Original Blue”, “Racing Red” and “Turquoise”, each of which has its own story to tell. The blue model is inspired by the very first TAG Heuer Monaco, which featured a blue dial. The two remaining pieces feature black, sandblasted dials with red or turquoise accents. The red-accented piece pays homage to the racing sparks that are often created on the racetracks, according to TAG Heuer, while the turquoise-accented watch is a reference to the Monaco coast, according to TAG Heuer.

The dials feature machined white lacquered hour markers with Super-LumiNova®, faceted hour and minute hands – also treated with Super-LumiNova® – and a red lacquered central hand. The counters are located at 4 and 9 o’clock, while the date window is visible at 6 o’clock.

What’s in there

The in-house Heuer 02 automatic movement uses a conventional column wheel to activate the chronograph. The fine workmanship is visible through the sapphire crystal back and the functions include hours, minutes, seconds, date and chronograph. It offers a power reserve of 80 hours.

The case

The 39mm cases vary somewhat, but each features a sapphire caseback, domed sapphire crystal, and is water-resistant to 100 meters. The blue model features a sandblasted titanium case, as does the model with red accents. The turquoise watch features a black DLC sandblasted titanium case.

The ribbon

The Original Blue features a complementarily embossed blue calfskin and rubber strap, fitted with a sandblasted titanium folding clasp with double safety push buttons and the TAG Heuer shield. The Racing Red model has an embossed black calfskin and rubber strap, while the turquoise watch has a black strap with a black DLC titanium folding clasp.

The watches just launched range in price from $10,750 to $11,250. The trio is available now from Tag Heuer.com.

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I have been in the publishing industry for over 20 years and have written extensively on writing instruments, watches, jewelry and accessories for consumer and trade magazines. During this time I have visited many of the world’s most prestigious writing instrument and watch manufacturers and I particularly enjoy interviewing artists, designers and company executives to understand their motivations and perspectives. I have worked as an editor for various luxury publications and am the former owner of Pen World magazine and editor of Stylus magazine and Stylus Annual, an annual compendium of the top pen brands – their stories, news and products. I’ve been a keynote speaker at various collectors’ events and fairs and have been cited by the New York Times, the Wall Street Journal and the International Herald Tribune, among others, for my expertise in writing instruments and timepieces. I’m currently the Editor-in-Chief at iW Magazine and the owner of Nancy Olson, Inc., a Houston-based marketing company.

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