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Stagwell (STGW) unveils first look at program for Sport Beach at Cannes Lions, Feat. Sports personalities, brands and news organizations talk about the unifying power of sports and fandom

NEW YORK And CANNES, France, May 25, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network dedicated to transforming marketing, today unveiled the first program listing for Sport Beach, its flagship venue at the 2023 Cannes Lions International Festival of Creativity (Cannes Lions). Sport Beach is designed for brands, platforms and athletes to capitalize on the cultural zeitgeist of sport and explore the power of fandom.

“People who love sports are among the most diverse, influential and global audiences.”

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Sport Beach at Cannes Lions 2023 hosted by Stagwell.

Sport Beach at Cannes Lions 2023 hosted by Stagwell.

Notable athletes, brands and media partners who have confirmed their attendance include: Maria Sharapova, Carmelo AnthonyAnnika Sorenstöm, Sheryl Swoopes, Sue Bird, Alan ShearerNastia Liukin, Allyson Felix; Diageo, United Airlines, Qualcomm, Wilson; Axios, Penske Media Corporation, New York Post and many more.

“As an LA native who grew up listening to ‘Big Game James’, I’m personally delighted to welcome him James Worthy and to bring so many great athletes and marketers to Sport Beach and discuss the impact that an athlete, a brand and a game can have,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “People who love sports are among the most diverse, influential and global audiences, and at Sport Beach we have created a differentiated program to match – anchored by a global mix of sports icons, business leaders and cultural influencers.”

The program will cover key themes at the intersection of diversity, equity and inclusion, entrepreneurship, innovation and technology, creativity and marketing, sport as a uniting element and much more.

Monday 19 June

12 o’clock

Putting Snapdragon on the Pitch: The Manchester United and Qualcomm partnership

  • Andy Coleformer player, Manchester United
  • Victoria TimpsonCEO of Alliances, Manchester United
  • Don McGuireQualcomm’s CMO
  • Moderator: Sarah FisherSenior Media Reporter, Axios

Building for Female Athletes: How Brands Can Get Involved

  • Allyson FelixSaysh, America’s most decorated track and field Olympian and co-founder
  • Natalie HollowayFounder, Bala
  • Amanda LambGlobal Marketing Director, Team Sports, Wilson

13 o’clock

1:1 with Maria Sharapova

  • Maria Sharapovaformer world No. 1 tennis player and five-time Grand Slam winner
  • Moderator: Shannon PruittGlobal Chief Content & Partnership Innovation Officer, Stagwell Brand Performance Network

Unlock Brand Fandom: New research on building and engaging your fans

  • FotoullaDamaskos, EVP, Brand Strategy and Innovation, National Research Group

1:1 with Alan Shearer

  • Alan Shearerformer England National football captain and current TV pundit
  • Sebastian TomichChief Commercial & Development Officer, The Athletic

14 o’clock

Building brand partnerships from Angel FC to Gotham FC

  • Sophia BushActor and investor in Angel City Football Club
  • Sophie Kelly, Sr. Vice President of North American Whiskey Portfolio and Baileys, Diageo
  • Ashlyn Harris, former goaltender for the USA Women’s National Team and Gotham FC and current Global Creative Advisor for Gotham FC
  • Moderator: Holly Roweveteran ESPN commentator

Axios Presents: Powering Fandom: How Technology and Media Bring Athletes, Fans and Newsmakers Together

  • Meredith Kopit LevienPresident and CEO, The New York Times
  • Amrapali GanCEO, OnlyFans
  • Jim BankoffCEO, Vox Media
  • Jim LanzoneCEO, Yahoo
  • Rashida JonesPresident, MSNBC
  • Moderators: Sarah Fishersenior media reporter and Kerry FlynnMedia Deals Reporter, Axios

Tuesday June 20th

12 o’clock

1:1 with Annika Sorenstöm: mentoring the next generation and building the future fan

  • Annika Sorenstöm, most victorious female golfer in history
  • Moderator: Christine fruitsCEO, Colle McVoy

How brands should work with athletes

  • Moderator: Brandon MarshallFounder and CEO of I Am Athlete and House of Athlete and 12-year NFL veteran
  • Athletes to be announced

future of commentary in a Fan First World

  • Matt LeinartFox Sports commentator, NFL veteran and Heisman Trophy winner
  • Channing FryeNBA World Champion, Turner Sports Broadcaster and co-host of the podcast “Road Trippin'”
  • Suzi WatfordChief Growth Officer, SiriusXM
  • Resh Sidhu, Snapchat, Global Director, Arcadia Creative Studio
  • Moderator: Jay WilliamsESPN analyst and former NBA player

13 o’clock

NFL 2.0: Inspiring fanbase across cultures, genders and regions

  • Vanita CrouchQuarterback, US Women’s Flag Football Team
  • Diana FloresQuarterback and captain of the Mexico women’s national flag football team
  • DK Metcalf, NFL star wide receiver for the Seattle Seahawks
  • Marissa SolisSVP Global Brand and Consumer Marketing, NFL
  • Moderator: Glenn ColeCo-Founder and Chairman of 72andSunny

14 o’clock

How new teams and leagues unlock company value

  • Paul RabilCo-founder of the Premiere Lacrosse League
  • Aly Wagnerformer US women’s national team player and co-chair of the NWSL to the Bay
  • Colie Edison, Chief Growth Officer, WNBA
  • Moderator: Just Novy WilliamsSports Business Reporter, Sportico

Axios Presents: Women in Sports Broadcasting and the Road to 2024

  • Nastia Liukin, Olympic gold medalist and NBC Sports Olympics analyst
  • Elsa garrisonPhotojournalist, Getty Images
  • Mary TaylorNBC Sports Anchor
  • Holly Roweveteran ESPN commentator
  • Taylor Rookssports media journalist
  • VIEW FROM ABOVE: Kexin ChenVP of C-Suite Marketing & Partnerships, Salesforce and Robin LickliterChief Experience Officer, Sparks
  • Molly SolomonOlympic Games Executive Producer, NBC
  • Moderators: Sarah Fishersenior media reporter and Kerry FlynnMedia Deals Reporter, Axios

Wednesday June 21st

12 o’clock

Why bother investing in women’s sport?

  • Jill CressCMO, H&R Block
  • Yin Woon Rani, CEO, MilkPEP
  • Scout Bassett, Olympic Paralympian and attorney
  • Sheryl SwoopesWNBA Hall of Famers
  • Moderator: Alison BarberPresident, Indiana Fever

13 o’clock

Protecting the pitch: The intersection between sport and sustainability

  • Konrad AnkerClimber, mountaineer and author
  • Paulie DeryChief Marketing Officer, YETI
  • Moderator: Selema Masekela

14 o’clock

The Fifth Quarter: Life Off the Field and Growing Your Fanbase

  • Sue BirdWNBA legend and co-founder, Togethxr
  • Colin FlemingEVP, Salesforce and former Formula Renault driver
  • Moderator: Justin Lewischair, constellation

Axios presents: quality range on the beach

  • Jeff GreenCEO, Trade Desk
  • VIEW FROM ABOVE: Yannis DosiosChief Commercial Officer, Integral Ad Science
  • Jen WongCOO, Reddit
  • And CallahanSVP, Data Strategy and Sales Innovation, Fox Corporation
  • Moderators: Sarah Fishersenior media reporter and Kerry FlynnMedia Deals Reporter, Axios

3 PM

Court Talk with THINK450: The New 4Ps of Marketing: Passion, Purpose, People and Planet

  • CJ McCollum, New Orleans Pelicans of the NBA and President of the NBPA
  • Que Gaskins, President of THINK450
  • Damaune Journey, Chief Growth Officer, 72andSunny
  • Moderator: Keisha WrightSVP Partnerships & Purpose, THINK450

Thursday June 22nd

10 AM

Conquering the next generation of consumers in esports

  • Matt GoodmanEVP, Strategic Partnerships, Enthusiast Gaming
  • Fotoulla DamascusEVP, Brand Strategy and Innovation, NRG
  • Moderator: Rick AcamporaChief Client Officer, Assembly

11 clock

Own your brand: How athletes and fans are building the new creator economy

  • Spencer DinwiddieBrooklyn Nets of the NBA and co-founder Calaxy
  • Solo Ceesay, co-founder of Calaxy
  • Moderator: Dan GardnerExecutive Chairman, Code and Theory Network

Conquering the next generation of consumers in esports

  • Matt GoodmanEVP, Strategic Partnerships, Enthusiast Gaming
  • Fotoulla DamascusEVP, Brand Strategy and Innovation, NRG
  • Moderator: Rick AcamporaChief Client Officer, Assembly

12 o’clock

Democratize the game: Use the limelight to increase participation

  • Marko Cheseto, double amputee marathon world record holder
  • Patrice EvraMedia personality, investor and former Manchester United captain and France
  • Kyle MartinoFounder of the Over Under Initiative, Football Café and former US Men’s National Soccer Team player

Axios presents: Boom in the women’s sports business

  • Jessica BermanCommissioner, National Women’s Soccer League
  • Tobin HeathUS Women’s National Team and Co-Founder and Co-CEO of RE—INC
  • Aly Wagnerformer USA women’s national team player and co-chair of the NWSL in the Bay
  • Ashlyn Harris, former goaltender for the USA Women’s National Team and Gotham FC and current Global Creative Advisor to Gotham FC
  • Alexis OhanianFounder of Seven Seven Six and co-founder and former CEO of Reddit
  • Moderators: Sarah Fishersenior media reporter and Kerry FlynnMedia Deals Reporter, Axios

Sport Beach is produced by TEAM Enterprises in association with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Colle McVoyDoner, Forsman & Bodenfors, GALE, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.

About Stagwell
Stagwell is the challenger network created for marketing transformation. Delivering creative performance at scale for the world’s most ambitious brands, we combine culture-shaping creativity with cutting-edge technology to balance the art and science of marketing. Led by entrepreneurs, our 13,000+ professionals in over 34 countries have a single goal: to increase effectiveness and improve business outcomes for their clients. Visit us at www.stagwellglobal.com.

media contact
Sarah Arvizo
[email protected]

SOURCE Stagwell Inc.

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