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Revenue from women’s sports is expected to break $1 billion

London (AFP) – Global revenue from women’s sports will surpass $1 billion for the first time in 2024, thanks to its explosion in popularity, according to financial expert Deloitte.

Issued on: November 29, 2023 – 6:17 a.mModified: 11/29/2023 – 06:15

1 minute

Following the hugely successful 2023 World Cup in Australia and New Zealand, soccer’s revenue is expected to reach $555 million in 2024, with total revenue of $1.28 billion.

However, despite the growth of women’s soccer in Europe, more than 50 percent of the total revenue from women’s sports is still generated in North America.

Deloitte expects valuations for teams and leagues to continue to rise, with several teams expected to be worth more than $100 million next year.

“In recent years, we have seen exceptional growth in women’s sport globally, resulting in a significant increase in its commercial value, which in turn has led to growing interest from investors,” said Jennifer Haskel, Insights Lead at Deloitte’s Sports Business Group .

“What is crucial is that women’s sport is increasingly seen as a unique product that is increasingly different from top-level men’s sport.

“This increase in fan and investor engagement is leading to new and improved opportunities for clubs and leagues, including larger commercial partnerships, increased participation and larger matchdays.”

The booming popularity of women’s sports is expected to lead to more prime-time slots and more visibility on streaming platforms.

Advertising revenue still accounts for more than 50 percent of total revenue, but that share is falling thanks to larger broadcast deals and matchday viewership.

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