The distinctive range consists of multiple matching sets and is complemented by garment dyeing, graphic jacquard knits, PUMA King-inspired graphics and pattern motifs created by KidSuper for PUMA.
The collection's cut and sewn track jackets and track pants are available in two color options and feature accented color blocking and embroidered details. Jacquard-knitted, the knit jersey and shorts feature bold graphic elements and a KidSuper Football Club badge. The cardigan is made from the same jacquard knit with an all-over print that abstracts human facial features, while the long sleeve and skirt are made from power mesh textile and feature custom artwork by KidSuper.
The Velophasis Nu and terrace favorite Palermo Nu are updated and streamlined versions of the originals, with premium cashmere suede uppers, mesh underlays and custom PUMA and KidSuper Studios tags on the tongue. The Velophasis Nu features distressed details that give the Y2K-inspired sneaker a worn look.
Completing the modern collection inspired by the beautiful game are collaborative PUMA x KidSuper accessories, including a bucket hat, duffle bag and scarf.
The campaign brings together a unique cast of characters, portraying Dillane as the patriarch of the PUMA x KidSuper family. Inspired by the classic gangster films of the 90s, the images represent the artistic collection and focus on the matching tracksuits.
The PUMA x KidSuper Sport Club collection releases online at kidsuper.com and in-store at select retailers on April 13, 2024. A joint drop with PUMA Basketball is scheduled to follow in May.
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