Paris St Germain (PSG) has entered into a partnership with GOAT as the online sneaker, apparel and accessories platform becomes the club’s new official sleeve sponsor.
As well as the presence of GOAT on the sleeves of the club’s men’s first-team jerseys, the brands will also work together as part of the partnership to introduce the GOAT brand and its offerings to a “new generation of football and fashion fans”.
“We are delighted to welcome GOAT to the Paris Saint-Germain family with this partnership, which will add them to the exclusive list of club partners to feature on our iconic jerseys,” he commented Mark ArmstrongPSG Chief Partnerships Officer.
“GOAT is a perfect fit for the club and supports our position as the leading global sport and lifestyle icon for fans around the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”
The company will join the club as an official partner until the end of the current season, before becoming a sleeve partner and one of the club’s main partners from July 2022. The GOAT brand will feature on all of the club’s performance jerseys, including training, warm-up and match apparel.
The partners have stated that innovation plays a key role for both brands, while the collaboration aims to introduce “best in class” initiatives, including unique content and collaborations. The agreement also aims to strengthen each brand’s global footprint and reach a broader audience in key markets.
“Paris Saint-Germain is one of the most influential clubs in the world and we look forward to partnering with them as we continue to build our global community,” he added Eddy LuCo-founder and CEO of GOAT Group.
“Not only are we bringing together two leading lifestyle brands, we are uniting a community of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”
A dedicated PSG experience is also set to launch on the GOAT platform with a selection of Paris Saint-Germain lifestyle apparel and objects.
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