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A new name deserves a new kit.
And that’s the case of Lotto Dstny, who unveiled their new kit and colors for the 2023 season.
“The launch of this new outfit means that all eyes are now fully on the upcoming season,” said Yana Seel, Chief Business Officer at Lotto Dstny. “We will have ridden in the Vermarc Sport kit for more than half of the team’s existence. That says a lot about the quality of the equipment, the mutual trust and the shared love for the sport.”
The new look comes as the squad confirm their partnership with Vermarc Sport for three more seasons.
The brand has been a team backer since 2004.
“We are proud to have associated our brand with a cycling reference like this team for so long,” said Marc Verbeeck, CEO of Vermarc Sport. “During this time we have developed a really strong bond with the team. This relationship of trust, the Belgian base and the focus on young talent make Lotto Dstny the perfect flagship for our clothing.”
The new look comes as the team retires from the WorldTour for 2023.
Drivers pose in the team’s new look for 2023. (Photo: Maxime Van der Wielen/Lotto Dstny)
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