Joey Logano (22) has three goals in Michigan with Michael McDowell (34) and Kyle Larson (5). (HHP/Tim Parks)
BROOKLYN, Michigan — Michigan International Speedway today announced a new multi-year renewal with FireKeepers Casino as title sponsor for the track’s NASCAR Cup Series race, expanding a relationship that began in 2016.
“It is truly an honor to continue our partnership with an iconic company like FireKeepers Casino,” said Joe Fowler, President of Michigan International Speedway. “We share the same core values as them: providing great entertainment, creating memories with family and friends and always raising the stakes.” We look forward to working with them and continuing to create outstanding events for all of our racing fans.”
“The partnership between FireKeepers and Michigan International Speedway is valuable in many ways. Our VIPs love the special access they get as large crowds pour in from across the region and interact with our valuable brand,” said Frank Tecumseh, Chief Executive Officer at FireKeepers Casino Hotel. “The racing drama and amazing finishes at MIS keep everyone on their toes, and that’s the kind of victory experience we provide at FireKeepers.”
Sunday’s FireKeepers Casino 400 will serve as the deciding race as it offers one of the last chances for victory and a place in the NASCAR Playoffs.
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