Team GB topped the medal tally in cycling at the Tokyo Olympics
British Cycling has announced a sponsorship deal with oil company Shell.
The partnership, which runs from this month through the end of 2030, will bring “widespread support and investment.”
These include initiatives to make cycling more accessible for people with disabilities and to aim for a “net zero” status.
British Cycling CEO Brian Facer said: “We look forward to working with Shell UK to expand access to the sport.”
He added: “Also to support our elite riders and to help our organization and our sport take important steps towards net zero – things that we know our members have an incredible passion for doing.”
The partnership ends the eight-year deal with banking giant HSBC, which has presided over memorable victories on the road and track.
Olympic gold medalists Laura and Jason Kenny impressed as part of the HSBC deal, while Tom Pidcock has appeared in multiple disciplines including this year’s Cyclocross World Championships and when he won an Olympic mountain bike gold medal in 2021.
British cyclists have enjoyed great success since 2008 when Sir Chris Hoy won multiple gold medals during a glittering career on the track and fellow cyclists Mark Cavendish, Bradley Wiggins and Dame Sarah Storey won some of the sport’s biggest races around the world.
Shell UK Country President David Bunch said: “By working together we can bring real change to people across the country and from different walks of life, and also use Shell’s world-leading lubricants technology to support the Great Britain Cycling Team in their quest for gold at the 2024 Olympic and Paralympic Games in Paris.”
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