Brazilian investor goes public with experimental “I, IPO”.
About a month ago, Guga Stocco, a Brazilian investor and co-founder of venture capital firms DOMO Invest and Futurum Capital, launched the first solo public offering on an experimental platform called Genezys.
Game Status. The platform is a joint venture between the eponymous startup and Legacy Inc., an investee of Fictor Group, which vaguely presents itself as an “innovation company” focused on “high-reach markets such as technology, sports, education,” but in the In practice, it is the bridge that connects the new platform with celebrities, as it mainly works with the entertainment industry.
- Although Mr. Stocco, who is also on the board of Genezys, was chosen for the official launch, the platform was created to target digital influencers, musicians, athletes and celebrities in general.
- Mr. Stocco's founding was based on the new insight that renowned professionals could also attract people and companies interested in investing in and alongside leaders with exceptional track records.
How it works. The platform's offerings follow the rules and limits of the Brazilian Securities Commission (CVM) crowdfunding regulation and cannot exceed BRL 10 million. Genezys has a CVM license to operate in the crowdfunding market.
- These offers are based on income expectations from the individual's current or future situation.
Fabiane is a former editor-in-chief of LABS (Latin America Business Stories) and has more than 15 years of experience covering business, finance, innovation and cities in Brazil. The latter recently brought her back to the classroom and earned her a Masters in Urban Management from PUCPR. At TBR, she keeps an eye on economic policy, disruptive companies and people driving innovation in Latin America.
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