- Mercedes-Benz is planning to set up its own brand navigation system with new geodata and navigation functions from Google Maps Platform in the car.
- The partnership enables Mercedes-Benz to create a driving experience that combines the trusted, reliable information of Google Maps with its own unique luxury brand and feel.
- The companies agreed to explore further collaboration using Google Cloud’s leading artificial intelligence (AI), data and open infrastructure solutions.
- Starting today, Mercedes-Benz will offer customers access to the first new features, such as location details, powered by Google.
Sunnyvale, California., February 22, 2023 /PRNewswire/ — Mercedes-Benz and Google today announced a long-term strategic partnership to further accelerate automotive innovation and create the industry’s next-generation digital luxury car experience. With this partnership, Mercedes-Benz will be the first car manufacturer to develop its own branded navigation experience based on new in-car data and navigation functions from Google Maps Platform.
This gives the luxury automaker access to Google’s leading geospatial offering, including detailed location information, real-time and predictive traffic information, automatic rerouting and more. By embedding these functions in the upcoming Mercedes-Benz Operating System (MB.OS), customers can enjoy a superior navigation experience thanks to ease of use and excellent graphics on the vehicle’s high-resolution screen. To enrich the user experience, the companies are bringing the YouTube app to the Mercedes-Benz infotainment system. In addition, Mercedes-Benz will use Google Maps data to enable assisted driving functions such as automatic speed adjustments before intersections, roundabouts or bends.
“We invite only the very best partners to improve our operating system and enhance the Mercedes-Benz customer experience. Google has been a leader in maps and navigation for many years. With our strategic partnership, we look forward to creating unique services and increasing convenience for our customers. It will be deeply integrated into our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions such as charge status.”
Ola Källenius, Chairman of the Board of Management, Mercedes-Benz
As a first step, Mercedes-Benz will give customers access to Google’s Place Details, which will help them find detailed information on more than 200 million businesses and places around the world, including business hours, photos, ratings and reviews. Place details are available from today in all vehicles with the latest generation of MBUX in the relevant markets*.
The companies agreed to explore further collaboration using Google Cloud’s leading artificial intelligence (AI), data and open infrastructure solutions. For example:
- AI: Mercedes-Benz intends to leverage Google Cloud’s AI and machine learning capabilities to quickly create, train and deploy new models and improve customer experiences.
- Data: Mercedes-Benz intends to use Google Cloud’s fast and efficient data processing platform to analyze fleet data.
- Open Infrastructure: Mercedes-Benz plans to leverage Google’s open infrastructure to securely innovate across Mercedes-Benz’s current technology landscape and scale from on-premises to edge to cloud.
“Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud and YouTube to create new experiences for drivers. Not only are we enabling Mercedes-Benz to design a custom navigation interface, we are also making our AI and data capabilities available to accelerate their sustainability efforts, advance autonomous driving and create an enhanced customer experience.”
Sundar PichaiChief Executive Officers, Google and Alphabet
*all MBUX (NTG7) vehicles of the 2020 generation with navigation in Connect markets except China, Japan and Korea. Series: 223, 206, 295, 297, 296, 294, 254, 232, 177 (from production year 12/2022, year 22/2), W247 (from production year 12/2022, year 22/2), V167 ( from production year 12/2022, model year 22/2).
Forward-looking statements:
This document contains forward-looking statements, which reflect our current views about future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “could”, “plan”, “project”, “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including adverse developments in global economic conditions, particularly a decrease in demand in our major markets; a deterioration in our ability to obtain funding in the credit and financial markets; Force majeure events, including natural disasters, pandemics, acts of terrorism, political unrest, armed conflict, industrial accidents and their impact on our sales, purchasing, manufacturing or financial services activities; changes in exchange rates, customs and foreign trade regulations; a shift in consumer preferences toward smaller, lower-margin vehicles; a possible lack of acceptance of our products or services, which limits our ability to achieve prices and appropriately utilize our production capacities; increases in the price of fuel or raw materials; production stoppage due to material shortages, labor strikes or supplier bankruptcies; a decrease in resale prices of used vehicles; the effective implementation of cost reduction and efficiency optimization measures; the business prospects for companies in which we have a significant interest; the successful implementation of strategic cooperation and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending governmental or government-requested investigations and the outcome of pending or threatened future legal proceedings; and other risks and uncertainties, some of which are described under the heading “Report on Risks and Opportunities” in the current Annual Report or the current Interim Report. If any of these risks and uncertainties materialize, or if the assumptions underlying our forward-looking statements prove incorrect, actual results could vary materially from those we express or imply in such statements. We do not intend, and assume no obligation, to update these forward-looking statements, which speak only as of the date of their release.
Mercedes-Benz Group at a glance
The Mercedes-Benz Group AG is one of the most successful automotive companies in the world. With Mercedes-Benz AG, the Group is one of the world’s leading suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscriptions and car rentals, fleet management, digital charging and payment services, insurance brokerage and innovative mobility services. The company founders Gottlieb Daimler u Carl Benz, made history with the invention of the automobile in 1886. As a pioneer in automotive engineering, Mercedes-Benz sees both an incentive and an obligation to shape the future of mobility safely and sustainably. The company’s focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that fascinate and inspire in equal measure. Mercedes-Benz continues to invest consistently in the development of efficient drives and is laying the groundwork for a fully electric future: the brand with the star is pursuing the goal of driving fully electrically wherever market conditions permit. With the transition from Electric-First to Electric-Only, the world’s leading luxury car company is accelerating towards a fully electric and software-driven future. The company’s efforts also focus on the intelligent networking of its vehicles, autonomous driving and new mobility concepts, because Mercedes-Benz sees it as a claim and obligation to meet its responsibility for society and the environment. Mercedes-Benz sells its vehicles and services in almost every country in the world and has production facilities Europenorth and Latin America, Asia And Africa. Next to Mercedes-Benz, the most valuable luxury car brand in the world (source: Interbrand study, 03 Nov 2022), Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me as well as the brands of Mercedes-Benz Mobility: Mercedes Benz Bank, Mercedes-Benz Financial Services and Athlon. The company is listed on the Frankfurt And Stuttgart Stock exchanges (stock exchange abbreviation MBG). In 2021, the group employed around 172,000 people and sold 2.3 million vehicles. Consolidated sales amounted to €168.0 billion and consolidated EBIT to €29.1 billion.
about Google
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms such as Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a significant role in the daily lives of billions of people and has become one of the most well-known companies in the world. Google is a subsidiary of Alphabet Inc.
Via Google Cloud
Google Cloud accelerates any organization’s ability to digitally transform their business. We deliver solutions for businesses using cutting-edge technology from Google – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Via the Google Maps platform
The Google Maps platform empowers organizations around the world with comprehensive geospatial solutions powered by the rich and trusted information from Google Maps. We help customers create innovative products and improve operations with geospatial services for more than 250 countries and territories. Learn more here.
SOURCE Google Inc.
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