Following its successful Hong Kong IPO in March, Domino’s Pizza’s master franchise, DPC Dash, is accelerating its expansion in China, debuting in three new cities on the same day last week.
The company plans to open another 180 new stores this year and 240 next year.
DPC Dash moved into the cities of Qingdao, Changzhou and Wenzhou last Saturday, increasing the number of stores to 638 by April 30.
“The recent listing was a huge achievement for DPC Dash as well as for our global franchisor, Domino’s Pizza,” said Frank Paul Krasovec, director and chairman of DPC Dash.
“With the new proceeds, we intend to aggressively expand in Greater China and bring our comprehensive product offering to hundreds of millions of potential Chinese consumers.”
According to DPC Dash, the company opened its first location in Jinan in December, setting new records for both the best opening week sales and the best opening sales month for the first 30 days for Domino’s worldwide. The four top-grossing stores in Domino’s global network are new locations opened by DPC Dash in Jinan, Chengdu and Wuhan in the past five months.
DPC Dash has operated Domino’s Pizza since December 2010 when it purchased Pizzavest China Ltd, Domino’s Pizza’s then master franchisee in several Chinese provinces. DPC Dash renewed the master franchise agreement with Domino’s Pizza International Franchising Inc in June 2017, expanding the franchise territory to include all of mainland China, Hong Kong and Macau.
The company says the new Domino’s Pizza stores will emphasize online channels through delivery and takeout services, which the company believes it can replicate in other markets in China.
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