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Small Business Saturday: Be Vital to Your Local Economy | Local

Williamsport, Pa. – It’s not a new message: support the economy and shop local! Today is the day to take the message home.

From the mayor of Williamsport to the head of the US Small Business Administration (SBA), he is urging consumers to shop small for the holiday season and always.

A proclamation recognizing today November 26, 2022 as Small Business Saturday is a local demonstration of support for the small businesses operating in Williamsport, Lycoming County and beyond in the north-central Pennsylvania region.

According to the SBA, there are 37 million small businesses in the country, accounting for 99.7% of all firms with salaried employees. These companies are responsible for 64.9% of the net jobs created between 2000 and 2018, the proclamation said.

“As our economy continues to stabilize, it’s more important than ever that consumers shop and eat small during the holiday shopping season,” said SBA Administrator Isabella Casillas Guzman. “Small Business Saturday is another opportunity for us to continue to empower America’s entrepreneurs with our spending and advertising locally and online,” she continued.

Local incentives to attract buyers

Business owners band together to bring local shoppers through their doors and participate in promotions like the Williamsport Business Association’s Small Business Passport, which launched on Black Friday to encourage patronizing of local businesses.

Buyers who participate can receive discounts and enter a raffle to win prizes using a passport, which is available at any company that participated in the promotion or can be printed out here. Get your passport “stamped” and validated by visiting at least eight of the stores and drop it off at Patinaz on Fourth Street in Williamsport by December 16th and you’re entered to win.

According to the Williamsport Small Business Saturday proclamation, “96% of consumers who shopped on Small Business Saturday agree that shopping from small, independent businesses supports their commitment to shopping with a positive social, economic and environmental impact.”

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