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Ronaldo Schmeidt/AFP via Getty Images

A view of Argentinian Mia Minutillo's quinceanera dresses, shoes and jewelry at her home in Buenos Aires, July 30, 2020. - The traditional Sweet-Fifteen - fifteenth birthday of Latin American girls - is a dream that teenagers cherish due to the cancellation or had to postpone pandemic.  (Photo by RONALDO SCHEMIDT/AFP) (Photo by RONALDO SCHEMIDT/AFP via Getty Images)

Ronaldo Schmeidt/AFP via Getty Images

The Latino population of the United States is a central force in its economy, and consumer spending by the Latino population is growing faster than any other racial or ethnic group. However, the American economy is doing an exceptionally poor job of serving this population.

Today, a consultant and an entrepreneur bring us two facets of the argument why prioritizing Latino consumer spending is so important to the American economy as a whole.

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