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Netflix Turkey content generates $ 52 million for the national economy

The productions of the online streaming giant Netflix have brought in around 583 million TL (52 million US dollars) to the Turkish economy and employed over 3,300 people, according to the company’s latest research.

The study, carried out by an independent international consulting firm, shows the effects of Turkish productions on the national economy, their contribution to Turkish culture and the creation of jobs in the country’s creative industries.

The research phase begins with the release of “The Protector” (“Hakan: Muhafız”), the first Turkish original series by Netflix, which was released in 2018.

Since then, more than 10 Turkish productions have been released, and the streaming company has created more than 1,700 jobs for the actors and crews in these productions, giving the additional artists more than a few thousand days of work.

In addition to the content posted on the platform, it is estimated that there will be more than 1,600 cast and crew jobs in post-production that will go on air in 2021 and 2022.

From a broader cultural perspective, Netflix’s investment in Turkish stories benefits the country’s creative economy from a surge in book sales, which has inspired the series to increase attendance at the filming locations of the Netflix series.

The protector, for example, was instrumental in the popularity of N. Ipek Gökdel’s novel “The Charcoal and the Strange Story of a Boy” (“Karakalem ve Bir Delikanlının Tuhaf Hikayesi”), on which the series is based. Goodreads, which allows users to search its database of books, quotes, and reviews, has seen a dramatic increase in the number of reviews for the book since the show’s first season aired.

More than a third of the book reviews published on the Goodreads website in 2018 took place within two weeks of the production being published.

While many iconic locations in Istanbul such as Sultanahmet Square, Hagia Sophia, the Grand Bazaar and Mimar Sinan Tomb have been featured in Netflix Turkish productions, they continue to attract the attention of viewers around the world. In addition to the more touristy places Ayvalık in the western province of Balıkeşir, the southeastern province of Gaziantep, the southwestern Muğla Bodrum, Bozcaada in the northwest, the northwestern Bursa province and western İzmir, the southeastern Şanlıurfa province and the Göbeklitepe were among the places that caught Netflix’s attention Productions.

For example, a 2020 Istanbul Economic Research survey showed that those who see The Protector are more likely to travel to Turkey than those who don’t.

Consisting of 10 episodes of around 45 minutes each, “The Protector” focuses on the seemingly everyday life of an ordinary young man, Hakan (Çağatay Ulusoy). However, his life is turned upside down when he learns that he has to protect Istanbul due to a historical task entrusted to him, and his new epic adventure begins.

Hakan in Istanbul – where past and future, East and West meet – is an ordinary young merchant in the famous Grand Bazaar. But a completely different world awaits him when he realizes that the city in which he was born and raised is threatened by mysterious forces.

Another Netflix series, “Love 101” (“Aşk 101”), as another example, contributed to the popularity of Turkish songs. The series features an extensive mix of English and Turkish music during the first season. it provided an international platform for many Turkish artists such as the already well-known Barış Manço, Levent Yüksel and a local rock band, Mor ve Ötesi.

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