Kajabi presents the first State of the Creator Economy Report

Analysis of 50,000+ creators provides insights into the most popular categories, effective marketing approaches, and monetization strategies

IRVINE, California., April 21, 2022 /PRNewswire/ — Kajabi, the leading platform for knowledge-based entrepreneurs and creators to build, market and sell their content, products and services, today unveiled its first State of the Creator Economy Report. The in-depth study unveils key trends and insights into the fast-growing creator economy, including quantitative and qualitative data from industry sources and the 50,000+ creators running businesses on the Kajabi platform. The report, which will be updated throughout the year, provides insights into the impact of the COVID-19 pandemic on the creator economy, key monetization trends, and the most popular and successful marketing tactics.

“The knowledge economy is maturing at an incredible pace and now includes millions of independent creators who have built whole new businesses and impressive levels of income by satisfying people’s desire to enhance their personal and professional skills and enrich their lives,” he said Ahad Khan |, CEO of Kajabi. “Kajabi’s State of the Creator Economy Report is a unique insider’s look at what’s driving growth in this exploding industry, and provides developers with valuable insight into how they can achieve even greater success by delivering the content and experiences that people want the most. “

In the past two years, the creator economy has grown significantly as the Great Resignation resulted in millions of people looking for new ways to make a living and to own, control and monetize their experiences and knowledge. At the same time, it accelerated the consumption of online content and created the perfect storm for the explosion of the creator economy – CB Insights estimates that more than 50 million people are now participating.

To create the State of the Creator Economy report, Kajabi analyzed aggregated data from over 50,000 active creators on the Kajabi platform and interviewed a significant sample of those users. Key findings from the study include:

• Kajabi customers make average $30,000 per year. away March 2022surpassed the total lifetime income of Kajabi customers $3.5 billionup 350% since 2020. The current earnings for all Kajabi users in 2022 alone are expected to be just below that 2 billion dollars.
• Personal development and health and fitness are the top two topics for knowledge creators, with revenue growth of 94% and 101% from 2020 to 2021, respectively.
• Kajabi Academic Clients Grow Revenue 45% From 2020-2021 And 253% In 2021 January 2022 compared to January 2020.
• The most popular and lucrative products for knowledge creators on Kajabi in 2021 have been online courses and membership sites.
• Creators who integrate podcasts into their services earn 26% more than those who don’t.
• Twenty-two percent of Kajabi developers spend less $500 19% spend a year marketing their business $2,000–$4,999and 17% spend more than $10,000.
• Ninety percent of creators cite social media as their primary source of lead generation, followed by email marketing, which 71% said is effective in driving traffic directly to their website.
• Email marketing was the number one tool for nurturing customer relationships, with 66% of Kajabi customers using a welcome email and 62% sending follow-up emails frequently.

To download the full State of the Creator Economy report, please click here.

About Kajabi
Founded in Irvine, California, in 2010, Kajabi is the leading platform for developers and entrepreneurs to create, extend and manage their content and services. Kajabi has the clear goal of making knowledge more valuable and offers the best way to convert knowledge into income.

With Kajabi’s easy-to-use product features, customers have a single ecosystem to sell and manage knowledge-based products such as online courses, live coaching, podcasts, membership sites and communities. Unlike other platforms and marketplaces that can take up to 50% of your earnings, Kajabi never takes a cut off on customer sales.

Tens of thousands of entrepreneurs and developers rely on Kajabi to build and manage their online businesses, and the company has helped these entrepreneurs generate over $3.5 billion in sales from over 60 million customers to date.

Learn more at Kajabi.com and follow @Kajabi on Facebook, Instagram, LinkedIn and Twitter.

Contact
Merrill friend
[email protected]
415-577-8637

SOURCE Kajabi, LLC