PHOENIX (3TV/CBS 5) – Super Bowl 57 is less than three weeks away from bringing big spending and attention to Arizona!
The Arizona family is getting a better idea of how much the state will be spending during Super Bowl week. From expensive hotel stays to dining out, visitors are expected to spend big while in Arizona.
“The last one we had in 2015 brought in about $720 million, so I’d say right now we’re expecting close to $1 billion, which is very exciting,” said Danny Seiden, president and CEO of the Arizona Chamber of Commerce and Industry.
Another Super Bowl record is likely to be broken when it comes to visitors traveling to the state for the big game and/or the Worlds Phoenix Open.
“Between the Super Bowl and the Waste Management Open, visitors will come to the city of Phoenix over a million for the first time,” he added.
Seiden says the Chamber of Commerce and Industry will use the national spotlight to try to attract new businesses and eventually bring new businesses into the state.
“We have what we call a CEO program, so at these big events we invite CEOs from around the country and around the world to come in too, enjoy the event, and while they’re here we talk to them about why they are should relocate their company or why they should expand their business,” said Seiden.
Many hotels have been sold out for months, according to Kim Grace Sabow, president and CEO of the Arizona Lodging and Tourism Association.
“We are experiencing an absolute sell-off, which is great for hotels. I’m hearing from all my members that they’ve been fully booked for months,” Sabow said.
The hotels still available cost hundreds more than average. The Motel 6 at I-10 and 51st Avenue in Phoenix is typically less than $100 a night, but that price is nearly 10 times that on Super Bowl night. As of now, for the night of February 12, it’s $850 plus tax.
“Hotel rooms are being booked all over the state and I think that shows the impact of the importance of this sector. When we bring these mega events to Arizona, the ripple effect in the greater Arizona area is overwhelming. I’m hearing from hoteliers far outside of the greater Phoenix area that they’re booked up too,” added Sabow.
To bring a Super Bowl to the Valley, Sabow says the hotel community had to put together a strong offering that shows the sector is ready and equipped to handle the tens of thousands of visitors.
“It’s highly competitive to attract these mega events as we compete with destinations across the country and applications are very complicated. I’ll compliment the hotel industry because we have to muster 20,000 rooms to secure the mega event here,” said Sabow.
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