JACKSONVILLE, Fla. – The US unemployment rate fell to 3.6% in March and with more people working, Heritage Capitol Group CEO Don Wiggins predicts this will boost tourism rates in the Sunshine State.
“Tourism is definitely going to make a comeback – it’s already made a comeback,” Wiggins said.
At the moment there is an upward trend in air travel.
According to the Transportation Security Administration, the strongest demand is for domestic travel and short-haul international travel.
Fluctuating fuel prices make the flight more expensive.
Wiggins believes this will attract local tourism.
“That will limit the willingness to travel. I think you’re going to see more people staying closer to home just because of that,” Wiggins said.
In 2021, Visit Jacksonville, the city’s public-private tourism marketing agency, reported a strong return in tourism.
The agency reported more than 164,167 hotel bookings in the city.
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Wiggins says the Russia-Ukraine conflict could be the determining factor for international tourism in the Jacksonville area. He says there is no way to predict exactly what will happen, but if the conflict worsens it could result in fewer international travellers.
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