Clutch launches Creator Economy digital marketplace platform for creators and brands nationwide

HOUSTON–(BUSINESS WIRE). With Clutch, creators have access to flexible, reliable, and authentic work with a broad network of leading brands, and brands are matched with talented, authentic creators to attract new clients.

Creators and brands are vetted and connected through Clutch’s comprehensive platform to collaborate on social media management, video creation, video editing, content creation and graphic design projects aligned to their shared niche interests. Creators are paid competitively weekly, with the opportunity to increase their prices. Brands get a curated list of Clutch Creators to organically manage and grow their online community at an affordable cost. Creators and brands manage everything through Clutch’s intuitive, streamlined platform, including their profile, listing curated matches, managing collaboration (“collab”) and payment.

Clutch launched its open beta in August 2022, enabling collaborations with over 200 student creators and 50 brands including DIGITS, HomeSlice and nama. One Clutch Creator has helped nama’s TikTok account, BuzzTails, reach over 12,000 followers, over 177,000 likes and 2.5 million views in less than three months. Today, Clutch announced that its platform has expanded beyond student creators to include all creators and brands.

With a focus on democratizing access to information and technology and fostering the next generation for all people, especially people of color, Clutch also shared today that 75% of the creators who used its platform during beta were people of color . Additionally, 57% of the companies using the platform during beta were owned by women and 43% were owned by people of color.

“Our goal is to support all creators and emerging brands in their work so that they can lead a healthy lifestyle,” said Simone May, CTO and co-founder of Clutch. “We’re thrilled to have created a technology platform that facilitates digital marketing opportunities for creators and brands, offering carefully curated connections so both can authentically and sustainably thrive in their work and life.”

Key features of the product:

• Creator Profile: Build your profile of your services, pricing and skills, including reviewing requests from brands interested in working with you as a clutch creator and reviewing profiles of pre-vetted, curated clutch creators as brand

• Curated Matching: Our admin team thoroughly reviews your profile, skillset and niche interests and matches you with the brands and clutch makers that are right for you

• Collaboration Initiation: Accept or decline incoming brand collaboration requests as a Clutch Creator and request collaboration with Clutch Creators that target your niche audience as a brand

• Collaboration Management: Manage all aspects of any collaboration within the platform including communication, scheduling, review cycles and more

• Easy Payments: Get paid your chosen amount each week as a Clutch Creator and manage all your payments to Clutch Creators as a brand through the platform

• Seamless Cancellation: Cancel anytime if you are unhappy with the service or no longer need it

“As a Clutch creator, I set my own pricing, schedule, and services when collaborating on projects for brands,” said Cathy Syfert, a Creator by Clutch. “Clutch Creators take advantage of being a brand ambassador as we create content about the products we love, but do so on behalf of the brands to help the brands grow authentically. I manage a brand’s TikTok account and enjoy every second of working with the brand. It’s an amazing way to work with brands and products I love, create fun content and work on my own terms.”

With the nationwide availability of its platform, Clutch advances its vision of building a world where authentic, empowered work supports more sustainable and equitable lifestyles.

The platform is available today for all creators and brands at https://apply.thatsclutch.com.

About clutch

Founded in 2020 by Madison Long and Simone May, Clutch is the digital marketplace connecting creatives with emerging brands. With our people-first platform, developers have the opportunity to monetize their unique talents and passions by helping companies with their content creation needs. We are currently focused on connecting Gen-Z Creators with emerging brands that need digital marketing. At Clutch, we believe the future of work will be led by the next generation. But for that to happen, they need a platform that empowers them to thrive in the ever-changing workplace. This is clutch. Our vision is to create a world where authentic, committed work supports a more sustainable and equitable lifestyle. To learn more, visit https://www.thatsclutch.com/.