There’s a lot to do in Sacramento this weekend, and for those who work in the city’s tourism industry, they believe it means big things for the city. “The more we host, the better these things get,” Mike Testa told Visit Sacramento.Day one of the city’s newest music festivals, GoldenSky, is scheduled for Saturday. The country music festival is produced by the same organizers that put on the long-running Aftershock festival. Testa said the brains behind Aftershock wanted to bring another festival to the city after doing so successfully in Sacramento. About 160,000 people attended this year, according to Visit Sacramento, with about 65% traveling from outside the region to attend. “The expenses involved in these festivals are enormous,” Testa said. “The economic footprint extends well beyond the gates of the festival and these people are in town for several days.” Testa said that Aftershock brought around $30 million to the region. It is estimated that the new GoldenSky festival will bring in around US$10 million in its first year.| RELATED | KCRA Weekend Recap: Activities in the Sacramento Area October 14-16 “We are very excited to be here in Sacramento and kicking things off with our local partners,” said Holly Doscher, GoldenSky Director of Marketing. “It has been incredible to work with everyone. We’re excited to see all of our fans who love country and have a new demographic on our property and have an array of experiences for everyone.” Shelly Moranville, the general manager of the Residence Inn by Marriot in downtown Sacramento, said, they handle a lot of reservations when there are big events and festivals in town. “October is a great month for Sacramento,” she said. “All of these things get people out, get people to travel, and put tax dollars back into our economy.” Visit Sacramento estimates that between Aftershock, GoldenSky and Ironman California more than $50 million will be spent in the city this coming weekend.
SACRAMENTO, California —
There’s a lot to do in Sacramento this weekend, and for those who work in the city’s tourism industry, they believe it means big things for the city.
“The more we host, the better these things get,” said Mike Testa of Visit Sacramento.
The first day of the city’s newest music festival, GoldenSky, is scheduled for Saturday. The country music festival is produced by the same organizers that put on the long-running Aftershock festival. Testa said the brains behind Aftershock wanted to bring another festival to the city after doing so successfully in Sacramento. According to Visit Sacramento, about 160,000 people attended this year, about 65% of whom traveled from outside.
“The expenses involved in these festivals are enormous,” Testa said. “The economic footprint extends well beyond the gates of the festival and these people are in town for several days.”
Testa said Aftershock brought in around $30 million to the region. It is estimated that the new GoldenSky festival will bring in around $10 million in its first year.
| RELATED | KCRA Weekend Roundup: Activities in the Sacramento Area October 14-16
“We are very excited to be here in Sacramento and kicking things off with our local partners,” said Holly Doscher, GoldenSky Marketing Director.
“It was amazing working with everyone. We’re excited to see all of our fans who love country and have a new demographic on our compound and have a ton of experiences for everyone.”
Shelly Moranville, the general manager of the Residence Inn by Marriot in downtown Sacramento, said she sees a flood of reservations when there are big events and festivals in town.
“October is a great month for Sacramento,” she said. “All of these things get people out, get people to travel, and put taxpayer money back into our economy.”
Between Aftershock, GoldenSky and Ironman California, Visit Sacramento estimates that more than $50 million will be spent in the city next weekend.
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