The Impact of Generative AI on the Creator Economy: 75% of marketers plan to increase their investments
In a world where creativity and technology intersect, the emergence of generative AI has sparked a revolution in the creator economy.
Creator agency Billion Dollar Boy has released its latest study examining the profound impact of generative AI on the creator space. The report, “AI as a Creative Muse: How Generative AI Is Impacting the Creator Economy,” provides invaluable insights into the evolving landscape of marketing strategies and consumer engagement.
Billion Dollar Boy partnered with Censuswide to conduct a comprehensive study of 4,000 consumers, 1,000 content creators and 1,000 senior marketing decision makers in the UK and US. Below we explain the key findings and what they mean for the industry.
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