Why Celebrities Like Cameron Diaz and Serena Williams Are Investing In These 17 Vegan Businesses
We feel committed to celebrities. Not only do they provide us with hours of entertainment and exciting gossip, but they have also committed significant funds to our favorite vegan brands. In today’s economy, a solid investment can breathe new life into a fabulous product; Without proper funding, even the best ideas may fail or never reach national adoption. Thank you to the celebrities who have placed their trust and funds in the capable hands of innovative vegan entrepreneurs because without those investments we might never have tasted a crunchy Double Chocolate Partake Cookie or a savory Good Catch Crab Cake. From Rihanna and Jay-Z to Serena Williams and Bobby Flay, here are 17 vegan companies with investments from these celebrities.
Steve O
1 Impossible Foods
Vegan or not, it seems like most celebrities are involved with either Beyond Meat or Impossible Foods. Some have invested in both. Impossible’s burgers, base, and now chicken nuggets were funded in part by celebrities like Jay-Z, Trevor Noah, Katy Perry, Phil Rosenthal, Jaden Smith, Ruby Rose, Serena Williams, and more. It turns out celebrities are like us in at least one way — they love burgers and nuggets.
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Romelu Lukaku
2 Beyond meat
Like Impossible Foods, Beyond Meat could fill a large conference room with its list of prominent investors. From the purely financial backers like Leonardo DiCaprio and Bill Gates to the more public investments of Snoop Dogg, Chris Paul, and DeAndre Hopkins, this vegan meat company has earned its spot on the red carpet and in the ESPN zone. While the Beyond Meat and Impossible Foods product launches may seem tit-for-tat, the former has gained more credibility among pro athletes.
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quorn
3 quorn
This UK-based vegetarian brand is working on reformulating several of its chicken products to remove eggs and dairy. Drew Barrymore became the company’s CMO – Chief Mom Officer – to help promote Quorn in the US. Vegan options are clearly labeled and include meatless fillets, chops, dipper and ground.
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MyKind Organics
4 MyKind Organics
Under the Garden of Life mega-brand, myKind Organics is the first USDA-certified organic, non-GMO, certified vegan, and certified gluten-free dietary supplement brand. Actress and animal rights activist Alicia Silverstone partnered with Garden of Life to develop the line of vitamins to fit her brand, Kind (which includes a book and website). Products range from herbs to gummies to multivitamins, but vegans will particularly benefit from the targeted supplements, including a vitamin B12 spray and vegan D3.
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Once upon a time there was a farm
5 Once upon a time there was a farm
Actress Jennifer Garner co-founded this pouch maker specifically for babies and toddlers. The brand condenses farm-grown fruits and vegetables (some from Garner’s own family farm) into squeezable pouches designed for diminutive vegans. But parents, no one’s going to judge if you take a sip of your kid’s Go-Go Greens Dairy-Free Smoothie. Adults need nutrients too!
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Avalines
6 Avalines
Launching a private wine label is kind of a celebrity thing, but what sets Cameron Diaz’s label apart from the rest is that all of their wines are organic and vegan. The condensed selection of white, red, and sparkling wines ranges from $24 to $26 per bottle and tends to be light to medium-bodied with fruit and citrus flavors.
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serena
7 S from Serena
Tennis champion Serena Williams launched her own line of vegan clothing back in 2018. The fashion brand has a little bit of everything from cool athleisure to form fitting dresses with lots of tasteful but daring slits and necklines. Always one to turn heads with her outfits on the pitch, we love to see how this Williams sister translates her eye for design into everyday life.
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Clever mixes
8th Clever mixes
These instant lattes are fit for a duchess. Meghan Markle, the Duchess of Sussex, is an investor in this oat milk-based functional latte startup. The brand makes powdered lattes that only require water and a quick shake. Flavors like Matcha, Chai, Golden, and Rose Cocoa are all infused with adaptogenic mushrooms and probiotics to add more than a caffeine boost to your morning or afternoon.
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Parktake Food
9 Eat food
Denise Woodard is the first black woman to raise $1 million for a CPG (consumer packaged goods) startup, but let’s hope many follow in her footsteps. Their allergy-friendly cookie and bake mix brand is endorsed by big names in the music industry such as Jay-Z, Rihanna and HER Flavors and line of products including a brownie and blondie mix, pizza dough and a 5-in-1 all-purpose bake mix.
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Califia farms
10 Califia farms
Almond milk existed before Califia Farms released its first heavily stylized bottle on supermarket shelves, but this brand undeniably helped popularize this dairy alternative. With a full lineup of products from almonds to coconut to oat milk — plus fun seasonal items and milky cold brews — California has the endorsements of Leonardo DiCaprio and Jared Leto, among others. drink up
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Hippeas
11 Hippeas
These fluffy, chickpea-based snack puffs are another recipient of Leonardo DiCaprio’s vegan investments. With four standout puff flavors and three chip flavors, Hippeas’ better snacks are likely to make an appearance on any crafting table DiCaprio has decked out.
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daring
12 Daring Foods
Taking a detour from the vegan nugget craze, most of Daring’s plant-based chicken products aren’t breaded or fried. Daring’s Chicken replicates chicken cuts ranging from Original to Lemon & Herb. The brand can list entertainment industry investors like Drake and Steve Aoki, as well as a handful of professional athletes, including Grand Slam tennis champion Naomi Osaka and NFL quarterback Cam Newton.
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PlantX
13 PlantX
Tennis star Venus Williams has become an investor and spokesperson for this Canada-based vegan e-commerce market. The company now has three brick-and-mortar locations in California and British Columbia, leveraging the star power of Williams and a partnership with Matthew Kenney Cuisine, the lifestyle brand of celebrity chef and restaurateur Matthew Kenney. Expect more plant-based convenience stores under the PlantX label in the future.
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children
14 children
Launched with the support of actresses Evanna Lynch and Daniella Monet, this vegan and cruelty-free beauty box has been a hit. Each monthly box contains a curated selection of five Lynch and Monet hallmarked products. Items range from full size to mini and include top brands as well as up and coming hidden gems.
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Excellent foods
fifteen Excellent foods
Founded by serial entrepreneur Bill Glasser and created by acclaimed vegan chef of the now-defunct Madeleine Bistro, Dave Anderson, celebs quickly fell in love with these addictive pork-free pork rinds made with mushrooms. Investments came from Snoop Dogg, Alexandra Paul, Emily Deschanel, Alan Cumming and Cesar Milan, among others.
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Good catch
16 Good catch
Plant-based seafood is hot on the heels of the vegan chicken trend, and Good Catch is leading the hunt with its packaged plant-based tuna and crab cakes. Paris Hilton, Woody Harrelson, Shailene Woodley and Lance Bass have all contributed to the brand, which recently made waves by giving away free tuna sandwiches outside of Subway sandwich shops in New York City, Austin and London.
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Daily Harvest
17 Daily Harvest
With busy schedules and demanding expectations of what a star should look like, it’s no wonder so many have chosen this health-conscious vegan smoothie and ready meal brand. All of Daily Harvest’s breakfasts, lunches and dinners are nutritious and take minutes to prepare. Not only have celebrities like Hilary Duff, Serena Williams, Shaun White, and Bobby Flay added a few boxes of smoothies, overnight oats, and flatbreads to their shopping carts, they’ve also invested in this venture.
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For more vegan celebrity news, check out these articles:
Gordon Ramsay is no longer allergic to vegans
Lizzo Shuts Down “Fat Shamers” on TikTok
Why Hollywood’s Hottest Celebrity Restaurant is Vegan
Tanya Flink is a VegNews digital editor, writer and runner based in Orange County, CA.
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