Sustainable social media app WeAre8 has announced the creation of high-profile individuals coming together to support the social media platform.
Joining the WeAre8 family is advocate for Indigenous Australians, AFL Legend and Australian of the Year Adam GoodesARIA Award-winning Australian singer-songwriter Adrian Adler, Best-selling author, climate consultant and philanthropist Sarah Wilsonproud Māori artist from Australia and Aotearoa stan walker, and 5x World Latin Dance Champion and proud Ethiopian Australian, The Wiggles’ Do you know Hawkins?.
The Aussie identities join the growing UK-based WeAre8 family, which also includes the former Manchester United footballer rio ferdinand, English channel Klara Balding and English Olympic gold medalist, tom daley among many others.
See also: WeAre8 will announce its trading partners when the app launches in Australia
Other high profile Australians supporting WeAre8 will also be announced in the coming weeks.
CEO of WeAre8 Australia, Lizzie Young said: “Technology and social media have divided us more than ever. Algorithms control what we see, making our world smaller and more divided. It doesn’t make us happier or more connected.
“WeAre8 is the opposite of that. We are a platform that makes people feel valued, loved and reconnected to the world. Adding our local change makers to the platform will support our ambitions to be the platform that unites people in support of the planet.
“You represent a unique alumni of voices that reflects the Australia of today, one that is inclusive, authentic and open to using our community to make the world a better place.”
WeAre8 aims to be hate free, be good for the planet, put money in people’s wallets and celebrate the good in life in 8 minutes a day.
The Change Maker’s announcement coincides with WeAre8’s first over-the-line marketing campaign in Australia, designed to encourage Australians to give the social media platform a try.
Luke RobinsonWeAre8 Australia Chief Marketing Officer, said: “In a creative way, our campaign is about showing people that they can now turn their idle social media time into action time and create real, tangible social impact.
“We’re targeting a segment of audiences that we call ‘Optimistic Change Champions.’ They are the ones in our communities who want to do something better for the good of the planet and people. It’s an audience segment that is curious about the world, open-minded and wants to be part of the solution, not the problem.”
The first brand campaign will come to life across out-of-home, BVOD, YouTube, digital, audio streaming and radio.
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