Meta has announced new chatbots built with AI learning that take on the character and identity of real celebrities.
The Facebook parent company said the list of chatbots played by celebrities will include profiles on Instagram and Facebook.
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Meta announced that it is rolling out what it calls Meta AI in beta for all apps.
The company would introduce a conversation assistant for WhatsApp, Instagram, Messenger and soon Ray-Ban Meta smart glasses.
The company released a list of celebrities and influencers it would be working with, including Dwayne Wade, Kendall Jenner, Naomi Osaka, Paris Hilton, Snoop Dogg, Tom Brady and Charli D’Amelio.
The company also launched AI Studio, which “supports the creation of our AIs…we plan to make it available to people outside of Meta – programmers and non-programmers alike – to create AIs.”
The company said it will use watermarks and other indicators to show when something was created with AI to “reduce the likelihood that people will confuse them with human-created content.”
The Inflencer chatbots have begun rolling out beta across the United States. The new characters are expected to be “played” by Chloe Kim, Josh Richards and Bear Grylls.
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