Meet Netflix’s My Demon star, Kim Yoo-jung: she dresses up in Chanel, has brand deals with Samsung, Fila and Laneige, and made Forbes’ Korea Power Celebrity top 10 list with BTS, Twice and Exo

In an interview with Korean media, she writes that her role in the 2005 film All for Love sparked her lifelong passion for acting. For her performance, she received a nomination for Best New Actress at the Grand Bell Awards – the first of many nominations and awards she has received throughout her career.

Kim Yoo-jung (second from right) poses with her 20th Century Girl co-stars (from left) Park Jung-woo, Roh Yoon-seo and Byeon Woo-seok at the Busan International Film Festival in October 2022.

In 2015, she began taking on leading roles and in the same year tackled more serious topics such as bullying and school violence in the series “Angry Mom” ​​and the murder thriller “Circle of Atonement.”

Beyond the (K)drama: Why Jeju Island is really the “Hawaii of South Korea.”

Kim Yoo-jung as high school student Na Bo-ra in the romantic drama 20th Century Girl

International fans who watch Netflix are likely familiar with Kim's roles in the films “The 8th Night” and “20th Century Girl.”

Kim Yoo-jung in an advertisement for Laneige moisturizer

Over the course of her two-decade career, Kim has been nominated for at least 40 awards and won over 20. These included winning Most Popular TV Actress at the 2017 Baeksang Arts Awards for her role in Love in the Moonlight.

Kim Yoo-jung in the Korean stage adaptation of Shakespeare in Love

That same year, she ranked No. 8 on Forbes' Korea Power Celebrity 40 list, in a top 10 that also included K-pop groups BTS, Exo and Twice. Most recently, Kim was awarded the Face of Asia gong at the Asia Star Awards 2022.

Her passion for acting extends beyond the screen – earlier this year she made her first foray into theater, starring in Shakespeare in Love, a South Korean adaptation of the 1998 film of the same name. Her outstanding performance further confirmed her talent.

Kim Yoo-jung is also a brand ambassador for Fila. Kim's beauty and girl-next-door image has, of course, led to endorsement deals with major brands, including Samsung, sportswear company Fila and Korean skincare label Laneige. She was previously the face of Domino's Pizza and Coca-Cola. She also appeared at a High Chanel jewelry Earlier this year I wore jewelry and a watch from the brand.

Why fans love the three K-drama stars who play Mask Girl in the lead role of Kim Mo-mi

With more than eight million followers on Instagram, Kim often uses the social media platform to share tidbits from her life with her fans.

When she's not working, the actress seems to prefer donating her time to various charities, with the welfare of children particularly close to her heart. She has owed her fame to a number of philanthropic organizations and has donated millions of won to build care facilities, including 30 million won (US$22,800) in 2021 to the Green Umbrella Children's Foundation, which helps children and families in need.

Kim Yoo-jung enjoys drawing and painting in her free time

To relax, Kim expresses herself through art. On her Instagram profile, she occasionally shares photos of her paintings with fans who praise her for her artistic talent.