Jennifer Lopez is in trouble again but now because of her music career as after a decade of waiting she has finally returned to the market with a studio album. However, it was not as successful as expected as it did not work commercially and caused her significant losses.
In fact, the recording of “This is Me… Now” debuted at number 38 on the Billboard charts, a very bad sign for a “long-awaited comeback.” This met with criticism in the trade press and increased increasingly, so that seven dates on the tour that accompanied the album have already been canceled and many tickets are still available for the remaining concerts.
So JLo will no longer perform for their fans in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston. The singing team only cites a “problem with the organizer” as the reason.
Faced with such a scenario, the singer is trying to give a twist to her show and now the weight of the show is on her biggest hits and has even changed the name: “This is me…. Live”, in a try to her To attract fans from the past.
A resounding flop about Bennifer's love story
However, the damage seems to have already been done, as the tour is only part of an ambitious multimedia project that includes an album, documentary and musical, all in all a major personal project for the artist that revolves around her reunion with Ben Affleck and the great love story that they crowned when they married in the summer of 2022, almost twenty years after they first fell in love and canceled their wedding a few days before the celebration.
Therefore, she is obsessed with making this project a success, which she herself financed to the tune of $20 million, which seems difficult to recover at the moment. Paradoxically, she herself admitted that the project was something unexpected in her career:
“I didn’t even have any obligation to make a record. It’s not like anyone asked for it.” JLois the next album,” she said in her documentary titled “The Greatest Love Story Ever Told.”
Despite the financial gap that this impending failure brings in her career, it seems that this will not affect the fortune of the interpreter of Puerto Rican origin, as she is committed to building a diversified empire around her advertising image, although this the case would be a foreshadowing of a crisis surrounding their brand as a commercial product.
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