-ple’s AirPods have gone from being ridiculed when they first launched – critics said they looked like electric toothbrushes under less free comparisons – to a formidable commercial success story. These days, there are AirPods in every ear … with a few famous exceptions.
The Wall Street Journal recently published a story documenting a new trend towards wired rather than wireless headphones. People like Bella Hadid, Zoë Kravitz, and Lily-Rose Depp were seen wearing -ple’s EarPods, Koss Porta Pro, and other wired headphones instead of wearing AirPods like “everyone else”.
EarPods are less tech geek and a little more humble than the AirPods, which is possibly part of the -peal. Some of the celebrities cite practical reasons for wearing wired headphones – you don’t have to worry about battery life or Bluetooth issues – others more philosophical. Whatever the rationale, this feels like a reactive trend: with a mix of nostalgia and dichotomy, this is a trend that came about in response to, and in contrast to, an already existing larger trend.
On the other hand, perh -s we shouldn’t be so surprised to see such a phenomenon. After all, fashion runs in cycles and technology is subject to the whims of fashion like any other part of society. Hold on to your click wheel iPod: it could come back in.
Celebrities should look the other way, but if the rest of us are still interested in shopping for a pair of AirPods, this week is the perfect time: it’s Black Friday on November 26th. Grab a bargain with our roundup of the best AirPods deals.
This article originally -peared on Macworld Sweden. Translation (with DeepL) and additional reporting by David Price.