New Delhi: It is imperative for celebrities and public figures to act responsibly while endorsing a consumer product, the Supreme Court said on Tuesday while taking action against misleading advertisements -A statement must be made by advertisers under the Cable Television Network Rules from 1994 can be obtained.
Rule 7 of the 1994 Act prescribes an advertising code which states that advertising should be made in such a way as to comply with the laws of the land.
A bench comprising Justices Hima Kohli and Ahsanuddin Amanullah also directed the concerned Union ministries to inform them about misleading advertisements and the action taken or planned by the Central Consumer Protection Authority (CCPA) against them.
“Endorsements by celebrities, influencers and public figures contribute greatly to product promotion and it is essential for them to act responsibly while endorsing and taking responsibility for a product through promotion,” the bank noted.
The Supreme Court heard the case in connection with misleading advertising by Patanjali Ayurved Ltd.
It is hearing a plea filed in 2022 by the Indian Medical Association accusing Patanjali and yoga guru Ramdev of a smear campaign against the Covid vaccination campaign and modern medical systems.
The bank criticized misleading advertisements of Patanjali products, the availability of which has now been banned on various internet channels.
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